Hi there, nice to meet you.
We're matter brands,
a portfolio of premium tech accessories making a difference.
We believe:
people
materials
tech innovations
vision
To improve the relationship between humans and their tech
mission
Be the world’s first two-way protection company; guarding humans from their devices and devices from their humans
values
Materials Innovation: Cutting edge design and innovative technology
Authentic Brands: Purpose driven brands, consumer obsessed
Trusted Relationships: With consumers, retailers, and distributers
Top Tier Operations: Efficient, fast, and data-centric
Excellence Across Digital: Unique content and digital experiences
Real Impact: Protecting people, protecting the planet
our brands
We’ve got you covered. Not all protection is the same. Gadget Guard provides advanced, lab-tested, technologies that protect both devices and the humans who use them.
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Materials Matter atom studios is more than just a brand name – it’s a group of people who are passionate about delivering the best accessories available. And just as we are committed to innovation, we are dedicated to taking sustainable steps, from our 100% recyclable packaging to our plant-based inks. But we are not done yet. We know we are just at the start of our journey.
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We’re here to make everyday life easier Each of our versatile accessories is thoughtfully designed to make life more effortless, where everyone can find their own multifunctional clicker style, making it the only mobile accessory one will ever need.
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Protecting humans being Patented radiation technology that reduces your exposure to harmful EMF radiation.
Safe sounds for little ears Planet Buddies is dedicated to raising awareness for endangered animals all over the world. Our goal is to educate children about the issues that threaten animals with extinction.
World’s lightest smart ring Accurately measures your sleep, HRV, movement, and temperature, with insights to help you improve your health every day.
Learn Morepartner technology
We've partnered with Eyesafe® to use their patented blue light filtration technology across our screen protection products. Their blue light filtration offers RPF60, which is optimized for eyes and filters 60% of blue light to support eye comfort and sleep.
G-Form gives you the confidence you need to focus, push limits, and achieve your personal best. They are an innovative protection company that designs and manufactures protective gear that utilizes our SmartFlex proprietary technology in combination with other advanced materials to provide the leading fit, flexible and lightweight solutions.
Alara exists to protect humans from their devices. Alara radiation reduction technology reduces your exposure to cell phone radiation by up to 80%. We support long-term brain health and increased fertility with third-party tested, patented technology. Just slip in our insert or pop on our phone case and Alara takes care of the rest.
the Earth matters to us
materials matter.
leadership team
Jason Ellis
Chief Executive Officer
Jason is an accomplished entrepreneur and CEO currently serving as a Board Member for several private companies in the telecom, software, and consumer product industries. He has previously operated as CEO/President in private and public environments, as well as closely held, private equity backed and public capitalization tables. He has a deep understanding of aligning strategy to enable a successful market outcome.
Jodee Keogh
Chief of Staff and Sustainability
Jodee is a seasoned financial professional. She has a Masters in Accounting and Finance (CPA) and has held senior finance roles at Ford Motor Company and AXA insurance. In 2018 she entered the telecom industry with ZAGG Inc as their M&A lead. This is where she found her love for business strategy and M&A, and oversaw 3 successful acquisitions.
Dave Raffone
President & Chief Marketing Officer
David has spent more than 2 decades leading businesses to profitable growth through transformation. 25 years serving 3 Fortune 100 companies has provided a strong foundation to a distinguished career. David held a variety of leadership roles with Sony Electronics, Skullcandy Inc, and Jaybird Headphones.
Chris Robinson
Chief Product Officer
Chris is a senior strategist with repeated success growing revenue & margin through sales, operations and product development. Altogether, Chris has over 25 years of senior-level experience at large scale telecom companies, Spring Mobile ($1B organization) and Smart Wireless.
Brock Keddington
Chief Operating Officer
Brock is an experienced Operations and Finance professional with a passion for executing operational efficiencies to help drive financial improvements. The foundation of Brock’s career was built through 15 years with Spring Mobile, which became AT&T’s largest authorized dealer during his tenure.
Tim Smart
Chief Revenue Officer
Tim was one of the original founders of Gear4 and post-acquisition of the brand Tim was retained by STRAX as Managing Director of the brand. Tim, originally from the UK, moved to the US in 2018 to grow the US business and ultimately supported the sale of Gear4 to ZAGG Inc at the end of 2019. Tim moved with the Gear4 business with ZAGG, originally as GM for Gear4 and then onto Head of Product and ultimately into the Global EVP of Sales position.
Tyler Smith
Chief Strategy Officer
Tyler has served in Senior level and C-Suite roles for over 15 years within the Wireless Industry at Otter Products as well as several privately funded consumer goods companies. Tyler thrives in challenging the status quo with big-picture thinking to unlock new opportunity. In his career he has vast experience; from helping bring new-to-world brands to market to expanding well-known brands into new markets and geographic territories.
