who we are
Matter is a portfolio of premium tech accessories designed to make a difference. At Matter Brands, we focus on protecting devices from their people and people from their devices, all the while protecting the world from our waste. The Matter Brands ecosphere is made up of authentic and purpose-driven brands. Our products are developed with innovative materials and technology, using cutting edge design.
our brands
innovation matters
partner technology
eyesafe®
We've partnered with Eyesafe® to use their patented blue light filtration technology across our screen protection products. Their blue light filtration offers RPF60, which is optimized for eyes and filters 60% of blue light to support eye comfort and sleep.
G-form®
G-Form gives you the confidence you need to focus, push limits, and achieve your personal best. They are an innovative protection company that designs and manufactures protective gear that utilizes our SmartFlex proprietary technology in combination with other advanced materials to provide the leading fit, flexible and lightweight solutions.
Alara Array™
Alara's patented Array Technology reduces cell phone radiation by up to 75% without impacting signal strength, Apple Pay, or MagSafe charging. Simply slip the Alara Halo™ insert into any phone case to redirect waves away from you and help protect against fertility issues while promoting brain function and better sleep.
the earth matters
sustainability initiatives
2022
Established sustainability focused office in Salt Lake City, UT
2023
Launched sustainable accessory brand Atom Studios
2023
Acquired CLCKR & Planet Buddies, formed Matter Brands
2024
B-Corp process initiated
Late 2024
Partnerships with Ecologi, Re-purpose Plastic neutrality
Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.
2025
Use of biodegradable plastic
leadership team
Jason Ellis
Chief Executive Officer
Jason is an accomplished entrepreneur and CEO currently serving as a Board Member for several private companies in the telecom, software, and consumer product industries. He has previously operated as CEO/President in private and public environments, as well as closely held, private equity backed and public capitalization tables. He has a deep understanding of aligning strategy to enable a successful market outcome.
Chris Robinson
President
Chris is a senior strategist with repeated success growing revenue & margin through sales, operations and product development. Altogether, Chris has over 25 years of senior-level experience at large scale telecom companies, Spring Mobile ($1B organization) and Smart Wireless.
Jodee Keogh
Chief of Staff and Sustainability
Jodee is a seasoned financial professional. She has a Masters in Accounting and Finance (CPA) and has held senior finance roles at Ford Motor Company and AXA insurance. In 2018 she entered the telecom industry with ZAGG Inc as their M&A lead. This is where she found her love for business strategy and M&A, and oversaw 3 successful acquisitions.
Dave Raffone
President & Chief Marketing Officer
David has spent more than 2 decades leading businesses to profitable growth through transformation. 25 years serving 3 Fortune 100 companies has provided a strong foundation to a distinguished career. David held a variety of leadership roles with Sony Electronics, Skullcandy Inc, and Jaybird Headphones.
Brock Keddington
Chief Operating Officer
Brock is an experienced Operations and Finance professional with a passion for executing operational efficiencies to help drive financial improvements. The foundation of Brock’s career was built through 15 years with Spring Mobile, which became AT&T’s largest authorized dealer during his tenure.
Tim Smart
Chief Revenue Officer
Tim was one of the original founders of Gear4 and post-acquisition of the brand Tim was retained by STRAX as Managing Director of the brand. Tim, originally from the UK, moved to the US in 2018 to grow the US business and ultimately supported the sale of Gear4 to ZAGG Inc at the end of 2019. Tim moved with the Gear4 business with ZAGG, originally as GM for Gear4 and then onto Head of Product and ultimately into the Global EVP of Sales position.
Tyler Smith
Chief Strategy Officer
Tyler has served in Senior level and C-Suite roles for over 15 years within the Wireless Industry at Otter Products as well as several privately funded consumer goods companies. Tyler thrives in challenging the status quo with big-picture thinking to unlock new opportunity. In his career he has vast experience; from helping bring new-to-world brands to market to expanding well-known brands into new markets and geographic territories.